Boska
Scoring, mixing and sound designing a national campaign for one of Holland's best loved kitchen tool brands.
- Client
- Boska
- Sector
- Consumer brand
- What we did
- Music production, post production, mastering and sound design
- What it achieved
- National TV campaign, four audio disciplines delivered end to end by Studio ZK
A cheese tool brand everyone already loves, but hadn't yet heard
Love cheese? Then there's probably a Boska tool in one of your kitchen drawers. People knew the products. What Boska didn't have yet was a sound. We wanted something warm and a little playful, that could carry a 30 second national spot and never sound like a stock track someone dropped under the edit at the last minute.
Built for broadcast, from the first sketch
We didn't wait for a locked edit. We were in from the early cuts, and the music changed along with the edit as it got tighter. It had to feel handmade. Real instruments, a hook you could hum after one listen, and a mix that holds up on actual TV, where it's up against a running tap, the ads before it and a tiny living room speaker.
Industry research backs up why this groundwork matters: ads with a clear sonic identity are up to 8.53× more likely to be high performing than visual only ads (Ipsos, 2020). That's why the audio got as much attention as the picture from day one. It wasn't something we added at the end.
Original score, full post, broadcast ready master
Musical production
Written for this campaign and nothing else. Warm, woody instruments that suit a well-made product, without sounding like a parody of 'craftsmanship'.
Post production & sound design
Foley-style kitchen detail. Every cut, slice and pour should feel a bit satisfying, and honestly the sound tells half the story here.
Mastering
One broadcast master that holds up on a TV speaker, on streaming and in the social cut-downs. Same loudness the whole run.
What did the Boska campaign deliver?
A national TV spot needs more than one file. For Boska we delivered the score, sound design, post production and mastering in one go, written to the timing of the edit so the musical accents land on the cuts and the product shot. The broadcast master was built to the Dutch TV standard of −23 LUFS with peaks below −1 dBTP, and the same music was mixed separately for streaming and social.
- Broadcast master for national television, to EBU R128
- Cutdowns that end on the same musical landing as the main spot
- A separate mix for streaming and social cutdowns
- Foley-style kitchen detail and sound design, layered per shot
More on how this works: music that survives the cutdown, what an ad music project delivers and audio delivery specs for TV, radio and online. The full story is in behind the scenes at Boska.
What the audio was carrying
The spot ran nationally for weeks. We built the audio so you'd remember it even with your back to the screen, which is what the research says sound should do anyway.