Boska
Scoring, mixing and sound designing a national campaign for one of Holland's best loved kitchen tool brands.
- Client
- Boska
- Sector
- Consumer brand
- What we did
- Music production, post production, mastering and sound design
- What it achieved
- National TV campaign, four audio disciplines delivered end to end by Studio ZK
A cheese tool brand everyone already loves, but hadn't yet heard
If you love your cheese, chances are you've got a Boska tool in a kitchen drawer somewhere. The brand had the product recognition; what it didn't have yet was a sound to match. Something warm, tactile, and a little playful, that could carry a 30 second national spot without ever feeling like stock music bolted onto a cutting room edit.
Built for broadcast, from the first sketch
Rather than scoring to a locked edit, we worked alongside the production timeline from early cuts, shaping musical ideas that could flex as the edit tightened. The brief called for something that felt handmade rather than generic: real instrumentation, a melodic hook simple enough to hum, and a mix built to survive the realities of TV. Competing with kitchen noise, other ads, and a living room speaker.
Industry research backs up why this groundwork matters: ads with a clear sonic identity are up to 8.53× more likely to be high performing than visual only ads (Ipsos, 2020). We treated the Boska spot's audio with the same weight as its visuals from day one, not as an afterthought layered in post.
Original score, full post, broadcast ready master
Musical production
An original score written specifically for the campaign. Warm, tactile instrumentation that matched the product's craftsmanship without tipping into pastiche.
Post production & sound design
Foley style kitchen detail and sound design layered to make every cut, slice and pour feel satisfying. Sound doing as much storytelling as the visuals.
Mastering
A broadcast master built to hold up across TV speakers, streaming platforms, and social cut downs alike, with consistent loudness throughout the run.
What the audio was carrying
Boska's spot ran nationally for multiple weeks, and the audio was built to be remembered on its own, the way the category data says it should be.