Notes from the studio
Blog
Thoughts on sonic branding, music for advertising and audio production, written by the people doing the work.
UX sound design: the brand asset most companies forget
Notification tones, success chimes, loading states, UX sound is one of the fastest-growing parts of sonic branding.
How much does sonic branding cost? A 2026 pricing guide
What moves the price up or down, and why the investment compounds over time.
What is sonic branding, and why does your brand need one?
A practical introduction to audio identity, sonic logos, brand anthems, and UX sound, and what it actually does for recognition.
Audio licensing 101: why re-recording can save your campaign
Loved a track but can't clear the rights? Here's how re-recording gives you the same energy without the legal risk.
Behind the scenes: scoring a national campaign for Boska
From brief to broadcast, how we built the music, mix, and sound design for a multi-week national TV spot.