Museumweek talkshow
Original music, sound design, and full post production for the broadcast talkshow that gave 120,000+ people a way to share Museum Week, without being in the same room.
- Client
- Museumweek talkshow
- Sector
- Cultural sector
- Year
- 2020
- What we did
- Original music, sound design and full post production
- What it achieved
- 120,000+ online viewers, produced at TV broadcast quality during lockdown
A live broadcast without a live audience
With Museum Week 2020 stuck online, the Museumvereniging made a talkshow so people could still experience it together. We were asked to make it sound like proper television. Close enough for a living room, and good enough for national broadcast.
Talkshow audio from the inside out
We treated it like any other broadcast. Dialogue first, music and atmosphere after. The original music had to feel related to the Museumweek sound without just copying it. And with the sound design (atmosphere, transitions) we tried to give the show a place to be, even though it only ever existed online.
Broadcast quality audio, built for an online world
Original music
Theme and incidental music for the talkshow, based on the Museumweek identity and written to hold up over an hour.
Sound design
Transitions and atmosphere that make it feel like TV, even when you're watching in a browser tab.
Post production
Full audio post from rough edit to broadcast master: clear dialogue, spatial mixing and even loudness on every platform.
What does a talkshow that exists only online demand?
No audience means no laughter, no murmur, no applause. That's the stuff that normally carries a talkshow. Take it away and a conversation quickly sounds like a Zoom call.
We fixed that in two ways. Dialogue you can always understand, because people at home can't ask someone to repeat it. And atmosphere and transitions that suggest a room that wasn't actually there.
The theme and the bits in between come from the Museumweek sonic identity, just stretched out. Something that works in a thirty-second spot gets pretty annoying over an hour.
Making a browser feel like television
120,000+ people experienced Museumweek 2020 through this talkshow. We wanted it to feel like an event you were part of. Not a stream running in some tab.
This project is one of seven Studio ZK made for the cultural sector. Our work in the cultural sector →