Knorr
Post production and sound design for a recipe video series, where the right audio makes cooking look as easy as it actually is.
- Client
- Knorr
- Sector
- Consumer brand
- What we did
- Post production, sound design and audio mix
- What it achieved
- A series of recipe videos at consistent audio quality, finished to broadcast specification
Food video audio that actually makes you hungry
Recipe videos live and die by sensory appeal. When Knorr set out to show how quick and easy it is to get a delicious meal on the table, the audio had to do as much heavy lifting as the cinematography. Weak audio post production would flatten the whole thing, but the right sound design makes every sizzle, pour, and plate up feel genuinely satisfying.
Sound design as appetite stimulant
Knorr's recipe videos have no dialogue. The sound is carrying the whole thing, which meant building the cooking audio in layers rather than dropping a sizzle loop under the edit: water going into the pan, vegetables hitting oil, a spoon against the rim, the lid going back on. We recorded a lot of it in a kitchen. Library sizzle always sounds like a different pan than the one on screen.
Recorded, not licensed
Sound design
Foley inspired kitchen sounds, sizzles, pours, chops, built up layer by layer to make every step feel tactile and satisfying.
Post production
Full audio post from rough cut to delivery, synced to picture and finished for online and broadcast platforms, with the final mix and master done in house.
Audio mix
A clean, balanced mix that puts food sound front and centre while supporting the overall pacing and energy of the edit.
Why the sizzle mattered
A recipe video that sounds right is a recipe video people finish watching. The Knorr series was built to hold attention from the first sizzle to the last plate.